At one time, Shaggy was a hot commodity on the pop charts. Now, he has a new type of global fame-making the transition to global sports anthems.  
Every global sporting event (on the level of a World Cup, a regional cup (Euro Cup), Olympics, etc) needs a theme song to commemorate the event. They are often accompanied by a music video, and they are played before ceremonies, matches and during the fanfests.    Usually, these tunes are glorified marketing slogans, highlighting the event’s silly, (often forgettable) alien mascots.  They …