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Euro 2008, Music of the Game »

[29 Jun 2008 | No Comment | ]

At one time, Shaggy was a hot commodity on the pop charts. Now, he has a new type of global fame-making the transition to global sports anthems. ¬
Every global sporting event (on the level of a World Cup, a regional cup (Euro Cup), Olympics, etc) needs a theme song to commemorate the event. They are often accompanied by a music video, and they are played before ceremonies, matches and during the fanfests. ¬† ¬†Usually, these tunes are glorified marketing slogans, highlighting the event’s silly, (often forgettable) alien mascots. ¬†They …