I understand why the NCAA Tournament charges so much for their tickets – fans will pay. But in the next breath, fans will complain about the cost of tickets. The NCAA charged $71 for each ticket in Milwaukee. The fans overbought. The winners in this scenario are the NCAA, the ticket brokers and any fans who waited to buy tickets. The losers are the fans who bought tickets in advance – the exact people who make the NCAA so much money.

Think of it this way, I attended all three sessions in Milwaukee and paid $20 for each session – a total of $60. My total cost was $11 less than those who bought a ticket for one session and $153 less than those who bought a ticket to all three sessions. Granted, Wisconsin was sent to play in Jacksonville, FL, all of my seats were in the upper deck and I only needed to buy a single. But even buying two or more tickets in the lower level would have gained substantial savings for fans that waited to buy tickets outside of the Bradley Center. If Wisconsin had played in Milwaukee, ticket prices would have been higher, but I could have paid the same price by working harder to find the savings – it would not have come so easy.